Building site traffic is tough and time consuming. You have the best website, but there is not enough visitors. What should you do? Here are some tips.
1. Guest Blog
It is one of the best ways to increase traffic and gain visibility of your site. It also helps in search engine optimization (SEO). You first need to find a blog that you like and write to them requesting that you would like to write for them as a guest blogger. When you write a guest blog, it must be interesting with original content that is relevant to your site. You should include about 3 -5 links in the post of which one link must be to your site. After the writing, call for action; for example, ask them to sign up for a newsletter or encourage them to comment. This way, you will engage the readers.
2. Engage on Social Media
There are billions of people active in social media network. So, it is a great way to drive traffic and promote your site. You first need to create a strong social media strategy. You must participate in different conversations. You can talk about latest trends. Answer to queries from followers and respond to their comments. You can include images in your social media content to gain more traffic. Tagging a friend on a photo is a good idea; that way the photo will be shared among many people.
3. Cross-promote your offerings
This is a type of marketing in which the customers of one product or service are targeted with a promotion for a related product or service. For example, market your t-shirts to a customer who has already bought a cap from you. This is an extremely effective tool for driving traffic. Newsletter is a great way to cross-promote your product or service. You can also cross-promote with other businesses. For example, a coffee shop and a local artist may team up. The artist’s paintings may be displayed at the coffee shops. The artist will drive traffic to the coffee shop by letting their closed ones know that his or her paintings are being displayed at the coffee shop.
4. Host contests and promotions
You can host contests and special promotions. You can encourage individuals to participate in the contest through their social media accounts. This will get you more traffic.
5. Create a referral program
This program helps you create brand advocates along with bringing new users to your site. There are many tools available online using which you can build up referral program. For example, you may offer $150 of free gifts if a visitor refers your site to 10 friends. This referral program works like magic.